While Telegram came to the market later than WhatsApp, it has quickly grown into a good digital communication & marketing platform for businesses. Telegram can also be used on desktops to provide cross-device accessibility to users. Much like WhatsApp, Telegram also offers end-to-end encryption support for chats & video/audio calls. Telegram was started in 2013 to provide instant messaging solutions to users. This has proven that the application has become one of the leading communication/marketing platforms currently. WhatsApp data also shows that over 70% of Small & Medium Businesses using the application have registered a growth in sales. Since its launch, WhatsApp Business has had over five million users worldwide. WhatsApp Business and WhatsApp Business API (the application interface that was designed for medium-to-large businesses) have helped numerous businesses enhance their customer relations and further their marketing strategies. In addition, the application provides message automation, tracking and marketing solutions. The app was initially launched to assist small businesses to interact with their customers by allowing the users to send and receive instant messages, videos, and voice calls. WhatsApp Business was launched in January 2018 to provide superior communication support to businesses across the world. This article will discuss both apps to see how they can benefit your business. Out of the many applications that have been used to implement conversational marketing, WhatsApp and Telegram are the two that have gained popularity because of their inherent features and effectiveness.
Business owners are investing in it to help reach customers and generate leads.
Conversational marketing has become a major factor in today's growing digital landscape.
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